Objective

When it comes to web design, CodeTailor exists to create memorable online experiences that serve as a platform to tell brand stories and strengthen name recognition and awareness. To create effective ROI on your dollars, a creative web marketing campaign must be carefully planned and care must be taken to ensure your target audience is being reached. When it comes to all of our projects, whether they be design, database architecture or a custom application, we take the time to ensure that the right approach is taken to effectively accomplish your end goal.

Approach

Our approach is one that is circular in nature. Each phase of the overall process builds upon the previous but guides what lies ahead, and plays a key role in making up the integrated solution. What binds this entire process is engaging in constant dialogue with our clients to ensure objectives are met.

How it Works

Phase 1: Discover

Our process is kicked-off by getting to know our clients and discovering their needs. It is here that we gather all necessary information regarding your market segments, target audience, and most important your brand identity. This is the phase where we become your brand advocate.

Phase 2: Strategize

Now that we have initiated dialog and established a relationship built around your brand, we then thoughtfully craft the necessary strategy and tactics needed to achieve our objective. Think of this as being the blue prints for what's to come. This means mapping out the entire campaign, developing site architecture, and determining technical requirements for implementing the desired functionality later in the process.

Phase 3: Design

The design phase is where we create the overall look and feel for the campaign. With your brand identity at the core, we explore various visual approaches used to captivate your audience and provide them with an aesthetically pleasing interactive experience that tells the story of your brand.

Phase 4: Implement

At this point we have our plan in action and an established look and feel, so it's time to begin construction. During this phase we put the interactivity and functionality into effect by developing our web standards-compliant code structure. In the rare case of a particular project not having an online component, this phase is still used to construct the necessary deliverables such as a printed piece or visual identity. Also included at this time is integration of the content. Basically, this is where the goods get produced.

Phase 5: Deploy

Once everything is built and accounted for, we must test it thoroughly to ensure proper functionality and a consistent user experience. This is done using "alpha" and "beta" testing phases. When everything checks out and is up to your standards as well as ours, we will deploy the official campaign.

Phase 6: Analyze

This is the final phase of the process in which we continually measure the effectiveness of the campaign for a set period of time. Upon evaluation, we will report our findings. This leads us full-circle back to the Discover phase where any next steps are determined.